Fairtrade International:
Streamlining Global Monitoring & Evaluation for Ethical Trade and Sustainable Development

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+2M

farmers and workers participate in Fairtrade worldwide

1896

certified producers are part of the Fairtrade system

67

countries are engaged in Fairtrade

Fairtrade International is a global non-profit organisation working to promote ethical trade and sustainable livelihoods for smallholder farmers and workers.

With a complex international structure and decentralised monitoring systems, Fairtrade faced challenges in aggregating impact data and aligning local Monitoring, Evaluation, and Learning (MEL) practices with global standards.

To address these issues, Fairtrade partnered with TolaData to introduce a digital MEL platform and a Global Indicator Library designed to support consistent data collection, improve reporting efficiency, and align project-level indicators with global Key Performance Indicators (KPIs). This transition marked a significant shift to a centralised system for MEL.

Screenshot from TolaData showing a selection of Standard Indicators in the Global Indicator Library

TolaData’s user-friendly interface, multilingual training support, and co-development of the Global Indicator Library enabled Fairtrade teams across Africa, the Middle East, Asia, Pacific, Latin America and the Caribbean to adopt more standardised MEL practices without losing local flexibility.

The platform now supports major programmes such as the EU-funded Future is Fair and the multi-country DONUTS initiative, which together span over 50 countries and focus on sustainable, inclusive agriculture. 

"Each year, as reports are prepared and data is updated, the work becomes progressively easier and more efficient"

Client:

Fairtrade International

Sectors:

Agricultural & Consumer Goods

Duration:

2023-2025

Regions:

Africa, The Middle East, Asia, Pacific, Latin America & the Caribbean

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A monthly round-up of news and useful links on the digitisation of the sustainable development sector, from the team at TolaData

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